Sunday, October 12, 2008

AN ESPRESSO RITUAL

A momentary pleasure that lingers on

As its name suggests, espresso is made to order and lasts but a moment, providing a few brief, intense sips of pleasure that define the daily rhythm of life in Italy and much of the world.

Just two ingredients—water at 194°F and the powder of 50 beans—worth of freshly ground, roasted coffee—become a feast for the senses when extracted under 9 atmospheres of pressure by the modern espresso machine. The resulting cup of 25-30ml of velvety smooth, rich and fragrant coffee is delicious and stimulating, but in fact contains less caffeine than coffee prepared by any other method.

Every year, billions of cups of espresso are enjoyed worldwide, because those cups hold more than just good coffee; they contain a beverage which caresses the senses, energizes the mind, promotes creativity and catalyzes friendships. In other words, a beverage that plays a significant role in the daily lives of many millions of people.

For illy, improving and enhancing the enjoyment of espresso is the object of its research and passion, an object where beauty, art, culture and science meet in a delightful and joyous ritual.




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